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Premiere: Sweet Crude Reaches Their "Ultimatum"

The bilingual pop group's latest single is an examination of self-worth

Sweet Crude

via YouTube.com

The bilingual pop sextet of Sweet Crude gracefully balances their complex pop melodies with a cacophonous whirl of drums and electro synths.

It's nearly impossible to box the band's labyrinthine sound into a single genre; perhaps that's why the band was chosen to soundtrack an episode of American Horror Story back in its third season. Their sound is all-consuming and inextricably authentic to them. Sweet Crude presents themselves as they are, and doesn't try to conform to anything other than what suits them. That actualization is also the theme of the ensembles sophomore effort, Officiel//Artificiel.

"The whole record is about trying to find your authentic self," vocalist Alexis Marceaux said in a statement. "Stripping yourself down and realizing what other people and society tell you to be, and what you actually are. And each song tells that story in its own little way."

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