mschf

Just Because It’s Viral, Doesn’t Mean It’s Fashionable

Just Because It’s Viral, Doesn’t Mean It’s Fashionable

A month ago I watched the NBA’s most fashionable player, Shai Gilgeous-Alexander, walk into the Crypto.com Arena in a cartoon-esque outfit. These round, fire-engine red boots paired with jeans that were intentionally wavy. Looking at him felt like you took some sort of psychedelic. And I laughed, because of course this was just the tip […]

Wait ... Is Lil Nas X Going to Jail?

Wait ... Is Lil Nas X Going to Jail?

Controversy following Lil Nas X’s “Call Me By Your Name” video and the Satan Shoes MSCHF sneaker collaboration (containing human blood, in case you forgot) led to the hashtag #FreeLilNasX