elf

TikTok’s hottest trend has been drugstore dupes for luxury products. Whether that be skincare or makeup, everyone’s trying to save their money on their everyday routines. Blame inflation, blame the job market, but saving money never goes out of style. And while I’ll fling all my paycheck over to brands like Sunday Riley and Charlotte […]

We entered 2023 fully under the grip of influencers. Names like Alix Earle and Monet McMichael perch in front of their ring lights and we eat up every bit of info about each and every product they use in their makeup routine. In fact, not only are people in love with these influencers, but every […]

Instagram is dead. Your posts aren’t getting likes, barely any views of that story you posted about your back-to-the-real-world blowout vacation. And quite frankly…it’s all TikTok reels appearing on the actual app. There’s no original, novelty experience provided solely by Instagram. Instagram was for idealized versions of your life. The best snapshot at a concert […]

Affordable Makeup Isn’t Going To Hurt You