JoJo Siwa, the once-untouchable teen queen of bows and glitter, is at the center of a whirlwind of drama following her appearance on Celebrity Big Brother UK 2025. What began as a reality TV stint has evolved into a saga of breakups, identity revelations, and intense public scrutiny.​

Just hours after the Celebrity Big Brother finale, JoJo ended her relationship with Australian influencer Kath Ebbs during the show’s wrap party. Ebbs, who identifies as non-binary, expressed feeling blindsided and humiliated, especially after Siwa’s flirtatious behavior with fellow contestant Chris Hughes. Ebbs claimed Siwa had previously expressed deep affection, including talk of marriage, only to abruptly end things upon her return from the show.

Throughout the show, JoJo openly discussed her evolving sexual identity. She revealed that she no longer identifies as a lesbian but as queer, expressing a sense of freedom in embracing this change. She also shared that she uses any/all pronouns, indicating a non-binary identity.

The online community has been abuzz with reactions to JoJo’s actions and statements. Many fans have expressed support for Ebbs, condemning Siwa’s behavior as inconsiderate and emotionally damaging. Conversely, some have defended Siwa, suggesting that her personal growth and exploration of identity should be respected. The situation has sparked broader conversations about the complexities of relationships, identity, and the pressures of public life.

As JoJo prepares to leave the UK and return to the U.S., the future of her relationship with Chris Hughes remains uncertain. Both have stated that their bond is platonic, though their close connection during the show has led to speculation about a potential romance.

In their first joint interview since the show, aired on ITV’s This Morning on April 28, 2025, Siwa described Hughes as a “gorgeous boy” and a “great guy,” while Hughes referred to their relationship as a “soulmate friendship.” Siwa acknowledged their close interactions, including moments of physical affection, but clarified, “It is platonic. We have a lot of fun together. Life is life, and I don’t know any future of anything, but I’m really grateful for our dynamic that we have, and our bond that we have.”

Their relationship has sparked speculation among fans and fellow housemates. Some viewers have interpreted their affectionate behavior as indicative of a deeper connection, while others have questioned the authenticity of their friendship. However, both Siwa and Hughes have consistently maintained that their bond is genuine and non-romantic. Hughes emphasized the importance of their friendship, stating, “It’s just a really strong bond between two people, which is just a strong friendship. I think you can have a soulmate friendship. I think that’s a thing.” ​