How HelloFresh Is Going To Change How You Cook Forever

Whoever you are or wherever you live, I can bet you that you’ve heard of meal kits. You may not know much about them, but I’m fairly sure you’ve heard of them. Instagram, Facebook, or even through your mailbox, you’ve heard of them somewhere.

For those of you living under a rock, meal kit companies like HelloFresh send you recipes and the exact ingredients to make 3 meals for two people (frequency and servings are flexible), in a box right to your door. So instead of measuring out 2.7 tablespoons of curry powder, you bung it all together, and voilà, you have yourself a delicious, home-cooked meal.

While I, like you, have been aware of their existence for quite a while, I had never considered it for myself. I can make six recipes well, and I don’t see why I would need a service like this. Then I was over at my mate’s place, who is a famously lousy cook, burning both toast and baked beans when we lived together at university, and he presented this divine looking steak with a chimichurri dressing and a potato and spinach salad.

He swore it hadn’t just come from the local takeaway, but I wasn’t convinced, that was until he showed me the HelloFreshrecipe card. I realized that a meal kit wasn’t for the lazy or the privileged bloke, but for anyone who liked food and needed the inspiration to spice up their weekly dinner routine.

I ordered a box on the way home to surprise my girlfriend Olivia, and a week later we gave it a go. It was so straightforward to order, and I even got to choose which meals we were going to have in the box, even though that was quite difficult as they all looked so tasty. It was new, it was fresh, and it was also a bit of a laugh too.

I value convenience very highly because when I get home from work, all Olivia and I want to do is quickly whip up something to eat and argue over what to watch on the telly, not do a shop then spend 2 hours cooking. With HelloFresh, we can not only make these tasty new dinners with just 30 minutes in the kitchen, but we also get to try new flavors and cuisines that we never thought we’d cook up ourselves. We’ve even started becoming more adventurous with the food we eat.

The first thing Olivia said to me when we sat down to the first meal was, “this is bloody good.” I was stoked. I guess we associate convenience with something bad for you, boring or not tasty, but that is certainly not the case with HelloFresh.

It has really re-inspired our dinner time, as we are no longer eating the same thing week in, week out. We’ve continued it ever since for 3 meals a week, giving us the chance to still eat out when we want to. With the meals starting at $9 each, it’s hard to see how we could get better variety in such a convenient way and at such a good price versus the supermarket.

Writing this, I can already tell you’re a tad skeptical about the whole thing and fair enough, I was too.

I can honestly say though it’s changed our week, coming home knackered and not having to go down the shop or think of what to have, the excitement and simplicity of HelloFresh makes dinner a breeze.

Update: The folks at HelloFresh are extending a special offer to our readers! Follow this link to get $80 off HelloFresh!