The message in Brooke Alexx’s “Bored” is clear: She deserves a lot more than you’re giving her.
The Nashville synth-pop singer’s new video for her latest single sees Alexx decked out in vibrant colors against lush backgrounds, contrasting with the blank white canvas of the guy she’s been dating—a guy with an impressively chiseled jawline but little else to offer. The song itself, released back in March, flows from calm electronic melodies in the verses to the climactic drop of the hook, while Alexx’s silky vocals make her frustration plain. The video, directed by Alexx and collaborator Kenneth Herron, makes the most of the song’s fluctuating pace, adding a visual playfulness to the sound of Alexx’s weary dissatisfaction.
“I want what I want / and I want you to work for it,” Alexx croons—as her man blends into the couch next to her while playing video games. The use of color in the video reads as both metaphorical and instructive: Alexx is seen in bright orange, yellow, pink, and red, while her love interest remains vacant in the same all-white ensemble. Not only is he not interesting or invested enough in their relationship, but Alexx’s palette makes clear that she is worth the attention she’s not getting. Even on the hook, as Alexx dances in her own all-white outfit with a group of friends, their dancing’s synchronicity is more striking and palpable than the guy she’s singing to. “Bored” demands to be seen, but it still manages to remain aloof in its insistence. Alexx values herself more than the need for validation, and the video for “Bored” communicates that with coy confidence.
Matthew Apadula is a writer and music critic from New York. His work has previously appeared on GIGsoup Music and in Drunk in a Midnight Choir. Find him on Twitter @imdoingmybest.
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