In the mid-1990s, South Korean record labels injected the burgeoning new genre of K-pop with the first generation of “idol” boy groups – charismatic teens who helped build a global audience in the pre-Youtube era

Many Kpop fans have heard of first-generation boy groups like H.O.T. and Sechs Kies. But even they stand on the shoulders of the 1980s and early 1990s boy groups that literally created Kpop as we know it today

One of the ideas explored by HBO’s Lovecraft Country was the meta-boundary between fiction and reality—not only for the characters of the show, but also for us, the viewers.

There is a growing movement to reclaim indigenous Korean culture, which has normalized the role of mudangs in Korean society.

Advice from four occultists on what to do during your first month working with this dark goddess.

A Starseed “cult” leader went viral on TikTok….but the true history of Starseeds is far weirder and includes fringe futurists, multi-dimensional transmissions in Folsom Prison, and ancient aliens who look like the Virgin Mary.

How Hekate became THE dark goddess in American mainstream society.

Black YouTube creators often react to genres as diverse as Kpop, thrash metal, and opera.

In a dystopian, Trumpian world of global pandemics, perpetual quarantine, talks of a new Civil War in America, and lack of justice for police and state brutality, magick can seem like a way to take back some power, to regain some agency.

Gen Z online activists are flexing their ability to outfox Boomer politicians and police