It’s February and everyone is talking about love.

Move over President’s Day, Valentine’s Day is THE holiday of the season. Alongside all the romance, spectacle, and fanfare, the day can rack up a cost. With people pressured to overly demonstrate their affection, credit card spending sprees are likely to rear their ugly heads.

The holiday has been reduced to the commodification of amore, turning genuine emotion and celebration into saccharine sentimentality represented by red hearts, white teddy bears, and gaudy bouquets.

What happened to our imaginations? What happened to spontaneous, limitless love?

And for single people, the day is a reminder of the societal pressure to be partnered. Plus, between waiting up to snag last-minute reservations and buying a socially acceptable barrage of gifts, V-Day can get pretty expensive.

Despite the conventions and cliches, there’s still hope for the day. If you’re partnered, it can serve as a reminder to revitalize your relationship. If you’re not, don’t wallow in a depressing day of self-comparison, regardless of what Hollywood tells you.

Rather, try a day of renewing your precious relationship with yourself. Luxuriating in self-care, getting in touch with your core identity, and — yes — spoiling yourself rotten.

But don’t merely indulge in a pint of ice cream and a late-night-to-early-morning Netflix binge. That’s the equivalent of splurging on a marked-up bouquet of red roses for a partner and calling it a day. Choose the more intelligent investment: The Beauty Box From Allure. It’ll bring you far more joy, promise.

The Allure Beauty Box is the gift that keeps on giving — to you or your lucky recipient.

Packed chock-full with sample sizes and full-sized goodies, the Allure Beauty Box is a monthly subscription that gives you everything that’s buzzing in the beauty world for low stakes.

The February Beauty Box is the ultimate token of love for yourself or anyone in your life— $215+ value for only $18 with the code: LOVEBEAUTY

To beauty lovers out there, don’t guess what’s on their wishlist, get them everything. For all skincare must-haves, makeup items, and anything else on your radar, look no further.

It’s in the box – Allure’s February Beauty Box

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

The Briogeo conditioning mask is legendary for a reason. Your hair will be detoxed and refreshed with this luxurious, cult-favorite.

Dr. Brandt Microdermabrasion Age-Defying Exfoliator

Exfoliation is a risky game. If you go overboard, you risk damaging your skin barrier. However, just enough physical and chemical exfoliation can transform your skin. Generally, spa treatments are an optimal guarantee of achieving that balance. But this microdermabrasion scrub is the next best thing — at a fraction of the cost.

Heritage Store Rosewater Refreshing Facial Mist

The core tenet of skincare is hydration. Those influencers who tell you to “just drink water” are onto something. However, topical hydration is just as crucial. Spray this all-natural rose water between products and throughout the day to keep you cool and dewy.

Topicals Like Butter Hydrating Mask

For ultra-hydration, moisturizing masks are my vice. Topicals Like Butter may have gained fame for their Faded cream, but their Like Butter Mask is not to be ignored. Packed with the most luscious ingredients like ceramides, squalane, and shea butter, it will make your skin feel like butter.

Discover the rest of the swoon-worthy swag that awaits you in Allure’s February Beauty Box here!

P.S. There are special surprises for new subscribers and you can get $5 off with the code: “LOVEBEAUTY”!