My friend Talia is a model, so years of photoshoots and runway shows have done a number on her hair. While she’s adventurous when it comes to her hair (and outfits!), she’s also used to dealing with the consequences of overprocessing and over-dyeing: dry, fried hair that’s in desperate need of a day off from the spotlight. So when she heard about the new Madison Reed Color Bar in New York City, she knew she had to try it. And she had a totally different experience than she expected.

She came in not sure if she wanted to go with a permanent color, but figured she would see how a demi-permanent gloss went first. At the salon, she had a quick consultation with her colorist and decided on a natural-looking red gloss.

The colorist mixed a few of the glosses to get the perfect color. After a quick and easy application process, Talia sat for about a half-hour and was then ready to see the results. She told me that her scalp didn’t even itch like it usually does with dye, and that there wasn’t any chemical odor. Her colorist washed it out and styled it, and it came out exactly like she had imagined. She sent me a picture right when she was finished, and it looked so shiny and beautiful!

The whole time she was getting her color, Talia told me the service was excellent and that her colorist knew exactly what she wanted with just a quick look at her hair. And since she had such a great experience, the next step was looking into getting Madison Reed’s permanent color to try at home.

Madison Reed hair color is available online—you can find your perfect shade after answering a few simple questions about your hair in their color quiz. Madison Reed identifies your shade match along with some fabulous alternatives based on how much lighter or darker you want to go. You can also consult with expert colorists if you ever have questions on your color or how to apply it. The best part about Madison Reed is that they give you personalized service with amazing results. Also the formula is free of ammonia, parabens and PPD. And they add hair-loving nutrients including keratin, argan oil, and ginseng root extract to protect and pamper hair.

Talia is so happy with Madison Reed. Her new permanent color never looked better, and she only paid $24.95! Model-approved and friend-approved, Madison Reed is putting the love back into hair coloring.

Update: The folks at Madison Reed want to help you find your perfect color.

Follow this link to get salon-quality hair color at home!