For Em Beihold, the intention was never to become a popstar. It was never on her radar that she'd tour (spoiler alert: she's currently touring), she never dreamt that millions of fans would stream her music (they do), or that she'd even be recording her songs.
Music has called for Em Beihold her entire life. It started when she saw a piano in the window and begged her parents to buy it for her. They'd let her, but only if she practiced. Em admitted with a laugh that she wasn't very good,
"I started playing the piano when I was 6 because I thought cool kids played instruments," Beihold confesses. "So I started with classical music and then got bored and wanted to see where the notes would go."
From there, the piano evolved into not only an instrument to conquer but a tool to help Em explore the world of music. After working with a teacher, who showed her the world of writing and introduced her ears to artists like Regina Spektor and Fiona Apple, the rest just fell into place.
"Growing up, the piano felt like my therapy, my journal, my closest friend."
As Em continued to grow up teaching music, she dreamt of making sync songs until she graduated high school (from her living room, she adds) during the pandemic in 2020. But everything changes with the rise of TikTok, an app capable of making your dreams come true and ruining the dreams of others.
Relatably, Beihold admits that she joined TikTok because her crush was posting at the time. But beyond a bit of doom-scrolling on her crush's account, Em quickly realized that this app leveled the playing field. Unlike YouTube, she mentions, you didn't need a certain amount of followers to get a certain amount of views. Game on.
"I secretly wanted to be an artist, but never let myself say it because I didn't think it was feasible. I never dreamt that I'd be going on tour or anything like that."
It didn't take long for the world to fall in love with Em Beihold's bitingly honest lyricism, her crisp vocal range that transcends timelessness, and her natural talent of writing what we're all feeling.
When she released her first major label debut single, "Numb Little Bug", which delves into her struggles of feeling nothing while on anti-depressants, fans were instantly captivated by her candid approach to mental health. But the success of "Numb Little Bug" didn't mean Em wanted to be pigeonholed into becoming the poster child for mental health music.
"When 'Numb Little Bug' came out, I was always bracing for the fall,"
After watching it climb to a million streams on Spotify in less than a day, Beihold remembers being frantic about it. While viral moments are amazing, she tells me how it can be hard to keep up with them when kicking off her career. But, nonetheless, 2022 was booked from there on out.
She tells me how she's always written about what she's feeling- there's no intention to be funny, or brutally honest, or mean- it's just whatever is coming out at the time. One thing is for sure: Em Beihold's music is deserving of the pop-stardom she didn't allow herself to dream of...and it's why she earned opening spots for acts like AJR, King Princess, and Lewis Capaldi. It's especially why she's in the midst of her very own headline tour.
Her music led her to other artists like Lauren Spencer Smith and GAYLE, where they created what Em refers to as "Bang Bang Part Two" with their hit song "Fantasy." The song's a scathing breakup anthem- written in LA by the trio as they talked about boys and scrolled through Instagram- Beihold shares that the session was special because it didn't feel like they were really writing a track, just hanging out.
Aside from her own music, she hopped on Stephen Sanchez's hit track, "Until I Found You"- a dreamy, nostalgic blend of their two voices on a timeless love song. She admits that she doesn't write about love very much, so when she went to write her verse, she was surprised to find it happened in less than a day.
They had created the song without meeting, coming together for the first time to perform at the Moroccan Lounge. The song worked so well that fans continue to speculate the pair are dating (despite the fact that she has a boyfriend who isn't Sanchez).
But her new music is where she shines the most, where she's on her own and staying true to her songwriting. She credits a team that helps uplift her abilities and allowt her shine in areas she's strong in. With a plethora of instruments in her repertoire including the ukulele, the piano, the guitar, and more, Beihold can continue to surprise us with her music.
Her most recent single, "Maybe Life Is Good", is a bit of a sonic shift for her: it's upbeat, a pop number with a hint of rock, about dreaming of better days. Written during a rough patch in Beihold's life, the song was more of an aspiration than a reality at the time of writing. You can listen to the song here:
"'Maybe Life Is Good' was a bit of a lifeline. I was writing about what, at the time, wasn't what I was feeling- which was optimism and positivity. So writing that song was a life vest for me."
As for the future, Em Beihold is currently on her very own Maybe Life Is Good tour, where $1 per ticket will go towards Active Minds, an organization that brings mental health services to college campuses, and there will be stands set up at every show. She teases surprise guests, special songs, and an overall amazing time.
Throughout this interview, Em Beihold has been humble, thoughtful, and insightful, which is exactly reflected in her music. As she rises further into popstardom, it'll be no surprise.
Keep ReadingShow less
For the first time in years, I decided to watch The Bachelor.Maybe it's because my friends were talking about it incessantly and I have a severe case of FOMO. Maybe it's because I felt contractually obligated to write about something related to television and pop culture. Either way, I locked in for Season 28 led by Joey Graziadei, who the internet has spent the past year fawning over.
But here's the thing: I genuinely have grown to vehemently dislike just about everyone in this show. As a 25-year-old woman, I'm appalled by the behavior ofeveryone (including you, Joey). Last night's Women Tell All episode left me with one consistent question: were the women aware which show they signed up for?
@mygetawaycar13 women tell all 🙇♀️🙇♀️🙇♀️🙇♀️
♬ VA VA VOOM - Nightcore Revival
Beginning with Kelsey Anderson, who made it all the way to the final three and realized she might not be okay with him seeing other women. This is a similar problem that Maria Gorgas had, who essentially sent herself home via an epic self-sabotage attempt that resulted in her being deemed the people's princess. However, I have my qualms with Gorgas as well.
Maria had her issues with Lea and Sydney among others, who respectively seemed more focused on fighting with other women in the house than talking to Joey. But this entire season, Maria's been complaining or talking over someone, or talking herself out of being on the show. So I'm having trouble seeing why people find her inability to communicate impressive.
She started struggling beyond the inner-household issues when she realized she didn't want to see Joey date a bunch of women. Sound familiar? Again, you all signed up to go on a show with 30 women and you're angry he's cheating on you? I understand why she'd want to be the next Bachelorette- the reverse is a much better situation.
@bachelor.tok this gotta be the weirdest drama in bachelor history #thebachelor #thebachelorette #bachelornation #thebachelorabc #fyp #CapCut ♬ original sound - Bachelor Tok
Once a dying franchise, ABC somehow has revived The Bachelor with successful spinoffs like The Golden Bachelor and Bachelor in Paradise. Yet, the thing about the show is that it's a weird concept. These engagements hardly last, mostly because you get to know your future spouse within the span of three months...and in that span of time they've been dating many other people. Ideal.
Keep ReadingShow less
When I was growing up, people would go feral over a sale. Black Friday would roll around, and news stations would set up outside Best Buy, Home Depot, and Target to watch thousands of people at 3 a.m. fight for half-off TV.
I was never the type of girl who could endure the mall on Black Friday. My anxiety gets overstimulated in a regular mall on your average Tuesday…what makes you think I could handle the war that once was Black Friday?
So, I’d wait for Cyber Monday. I would do my online shopping in peace, hoping everything in my cart stays in stock until I’m ready to check out. But since the pandemic, in-person shopping is no longer the more convenient option.
Now that online shopping is the norm, sales aren’t exclusive to in-store shoppers. We can enjoy the mall without leaving our homes — and it’s not like I was trying anything on in-store anyway.
So, it all leads up to one of the best makeup sales in the game: the highly anticipated bi-annual Sephora sale. Since beauty products rarely go on sale — yes, that includes luxury skincare brands like Tatcha and even La Mer — Sephora shoppers are graced with a discount of up to 20% depending on your membership status.
If you’re anything like me, you take this sale very seriously. It’s a great time to try that viral makeup product you keep seeing on TikTok, or to stock up on your go-to products. And since products sell out very quickly during the sale, it’s smart to have your cart ready for purchase the moment it starts.
When Is The 2024 Sephora Sale?
Starting April 5 - 15, 2024, all products sold at Sephora stores will go on sale. The Sephora Collection itself will be 30% off for everyone – and with great dupes, brushes, and basics, you’ll definitely want to take advantage.
For Rouge members (those who have spent over $1000 at Sephora in a year), all other products will be 20% off. For VIB members, 15% discount. And for your basic Sephora Insider, you’ll get 10% off your entire purchase.
What Are The Best Products To Get At The Sephora Sale?
@toriejaden lmk if you guys want a part two !! #greenscreen #sephorasale ♬ original sound - torie jaden 🧚🏼♂️
Now here we are, on the precipice of a mega-beauty sale - where all of your favorite brands are on sale in the same place, at the same time…and you feel lost.
If you’re wondering what beauty products are worth spending the money on…luckily, I’ve tried most of them. I like to refer to my bedroom as a “mini Sephora” because of the sheer number of beauty products I own. If you need it, I probably have it.
Here are some of my favorite beauty products at Sephora right now!
Carolina Herrera Good Girl Perfume
Carolina Herrera
The perfume I get complimented on the most. I love the creative packaging, but the scent is what gets me. Floral, sultry, and long-lasting.
T3 Airebrush One-Step Smoothing And Volumizing Hair Dryer Brush
T3
Get rid of your Revlon, don't over-spend on Dyson. This blow-dry brush gives me the best shine, doesn't rip my hair out, and doesn't overheat it.
Skinfix Barrier+ Triple Lipid Peptide Cream
Skinfix
Dermatologist-recommended and developed. Skinfix won’t steer you in the wrong direction – plus, the pump dispenser is sanitary and satisfying.
ColorWow DreamCoat
ColorWow
Whenever I do a blowout with DreamCoat, people ask me if I’ve recently dyed my hair. If you want a no frizz style (even in the summer humidity), this is for you.
Kerastase Premiere Anti-Breakage Repairing Mask
Kerastase
Kerastase is salon-worthy for a reason. While it may be on the more expensive side of hair care, it’s genuinely worth it. This will save your damaged hair and bring it back to life.
Paula’s Choice Liquid Exfoliant
Paula's Choice
Say goodbye to blackheads, texture, and breakouts, and hello to glowing, gorgeous skin. It’s a cult favorite, but it’s deserved.
Summer Friday’s Lip Butter Balm
Summer Fridays
If you can’t go rhode, go Summer Friday’s. I’ve been using the mint flavor as a clear gloss that’s hydrating and it’s paid off.
NARS Soft Matte Complete Concealer
NARS
Don’t be afraid of a matte concealer. This is the only concealer to give me an airbrushed under-eye.
GrandeLASH Lash Enhancing Serum
GrandeLash
I will scream this from the rooftops. I will die on this hill. Buy GrandeLASH for long lashes, I’m so serious.
Tower 28 Beauty OneLiner
Tower 28
An eyeliner and lip liner all in one?! Sign me up. I love these as a creamy lip liner that stays all day.
Charlotte Tilbury Glowgasm Face Palette
Charlotte Tilbury
I will forever use this face palette. Charlotte does the best glowy look, so the highlighter is always top tier.
Keep ReadingShow less