Culture Feature

7 Strangest Supreme Accessories

Supreme New York has the hottest, and strangest, accessories in the game.

Photo by Erik Mclean on Unsplash

Supreme is famous for being esoteric— maybe to a fault.

Its cult-like status and devoted loyalists have drawn speculation and many attempts to pin down the brand's appeal. What is Supreme, really? And why are all these kids lining up around the corner for a Hanes T-shirt and … a brick?

Founded in 1994 by James Jebbia, Supreme New York was a haven for skaters and Hip-Hop aficionados. While the brand is most famous for its box logo hoodies, T-shirts, and skate decks, it couldn't have become the streetwear giant it is now if that's all it did.

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Culture News

Supreme's Sale Makes One Thing Clear: Streetwear Has Left Behind the People Who Built It

Supreme's $2.1 billion sale to VF Corporation, owner of Vans and North Face, is only part of the gentrification of streetwear culture.

Original Supreme 274 Lafayette Store, NYC

Photo by David Lezcano on Unsplash

Streetwear as we know it now was built in SoHo.

When I moved to New York City in middle school, I was immediately infatuated with SoHo. What was hiding in these unnumbered streets? Who were these endlessly cool people in sneaker heels and hi-low dresses (it was 2012)? But mostly, who were the kids lining up all the way down Lafayette? I wanted to be them, their skateboards, their sneakers, their Supreme.

I dove into streetwear culture from a distance. I followed skate blogs on Tumblr, I bid on Vans x Supreme sneakers on eBay during high school study hall, and, on my trips to SoHo, I watched for any sign that someone else was like me, obsessed with this underground community. Seeing a logo flash on a T-shirt or a sticker on the backside of a skateboard made me feel like I was in on something that no one else knew. A kinship with the boy across from me at the crosswalk. A blood bond with the girl at the restaurant.

But then the game changed.

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