Frontpage Popular News

Meet Makeup’s Hottest Brand: Patrick Ta Beauty

Is the most trending brand of 2023 worth it?

When I’m doing my makeup, I act like I’m filming a Get Ready With Me-style TikTok. I introduce my products to the nonexistent camera and explain my application process to an imaginary audience. My views are always skyrocketing. My subscribers always begging for more. Just ask my fans: I’m the next big influencer

Keep ReadingShow less

I grew up watching print magazines slowly turn into forgettable social media reels and semi-viral online articles. But their core content hasn’t changed: follow the It Girl, become the It Girl. The It Girl changes with the season, but during her time in the sun, she dictates trends and demands respect wherever she goes.

Keep ReadingShow less

One of the most elusive parts about luxury fashion brands like Louis Vuitton, Mugler, or Dior is that they don’t instantly produce their clothing with cheaper fabrics just to fit trends. They dictate the trends, while fast fashion brands like Shein, Forever 21, and H&M rush to copy them. Fast fashion is always more affordable but is equally guaranteed to fall apart within three washes.

Keep ReadingShow less

A month ago I watched the NBA’s most fashionable player, Shai Gilgeous-Alexander, walk into the Crypto.com Arena in a cartoon-esque outfit. These round, fire-engine red boots paired with jeans that were intentionally wavy. Looking at him felt like you took some sort of psychedelic.

Keep ReadingShow less