Justin Bieber


User Guide

What do this kid’s fans call themselves again?
Beliebers. We know, we know. They’re kids. Let them have their fun.

So what makes him so special?
Well, there’s a bunch of things. First, a relatable, adorable backstory: Canadian preteen sings around the house, his mom uploads it to YouTube, he becomes a viral sensation. Second, really good, really smart marketing: music-industry pro Scooter Braun happens across his video, becomes his manager, Bieber signs to Usher’s production company and, again with the YouTube, builds one of the most loyal fanbases in modern pop history. Third, that hair.

Didn’t he get it cut?
We wish you...

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