MUSIC

Cardi B's "Press" Video Implies That Her Felony Charges Were a Publicity Stunt

Was Cardi B's 2018 assault a meticulously preplanned publicity stunt?

Cardi B

David Fisher/Shutterstock

On Friday, June 21, Cardi B entered a courtroom.

She wore a black pantsuit with pink lapels and high heels; her gleaming hair fell around her face in straight lines. She proceeded to plead not guilty to felony charges that stemmed from a 2018 fight in a strip club in Queens.

Five days later, she dropped the video for her song "Press," which also finds her in a courtroom. Dressed in a white suit with an extravagant neck ruff, she delivers the kind of searing verses that made her famous while a white man screams at her—until he starts bleeding from the neck. Carnage ensues.

Cardi B - Press [Official Music Video]www.youtube.com

Though the line between Cardi B's life and her art has always been blurred, the "Press" video erases that division entirely. The fact that the video so clearly parallels real events—along with the fact that Cardi refused to plead guilty to a misdemeanor charge that would've almost certainly gotten her no jail time—raises the question: Was Cardi B's decision to refuse to plead guilty just a publicity stunt?

After all, even the fact that news of Cardi B's felony charge and court date broke in the same week as this video's release hints at some sort of premeditation. Even more suspicious: The assault in question was apparently preplanned as well. According to her felony indictment, "The defendant used social media accounts to communicate and coordinate the date, time, location, and target of a planned assault. Tawana Jackson-Motel and Belcalis Almanzar discussed payment of money in exchange for the commission for a planned assault. Jeffrey Bush prepared to video record the assault." In light of this, if convicted, Cardi faces up to 4 years in prison. It seems like all this might be a kind of experimental art piece, or maybe one of the more complicated and risky marketing campaigns in recent memory.

Cardi B Surrenders to Police in Strip Club Fightwww.youtube.com

All this makes for a lot of media coverage, which is exactly what the ever-antagonistic Cardi B shouts that she doesn't need in "Press." The video finds its star completely in charge, declaring that she doesn't need any press or anyone at all to back her up as she ascends to the top.

Regardless of its messages, the video is a powerful visual counterpart to an already fantastic song. It's clearly designed to raise eyebrows: Beginning with a woman-on-woman kiss, featuring literally the maximum amount of nudity as YouTube's censors will allow, punctuated by gunshots, and bloodstained from beginning to end, it's a slideshow of Hollywood's most eye-catching pleasures but with a twist. For once, it's a woman pulling the trigger.

Like much of Cardi B's career, her new video and the possible publicity stunt surrounding its release are simultaneously empowering and destructive, magnetic and also undeniably messy. "Press" is full of mixed messages. She kills the white lawyers and jury who spew silent words of rage at her, which could be a pointed jab at the racial bias that leads to the mass incarceration of people of color; but later in the video, she seems to kill all the female dancers around her, backtracking on any themes of solidarity. In the end, there's only one clear point: This is all about the cult of Cardi B.

In some ways, Cardi acts as a kind of Lilith figure in the video—Lilith being the most notorious demon in Judaism. As the story goes, Lilith was Adam's first wife in the garden of Eden, but after refusing to submit to her husband's sexual requests, she wound up fleeing and embarking on a murderous rampage. In modern times, Lilith has been reclaimed as a feminist icon, an embodiment of the aggressive sexuality, freedom, and unassailable dominance that women are rarely given the tools to manifest, but which comprise the legacies of most of history's so-called "great men."

Like Lilith, Cardi B abdicates her role within the system and fights fire with fire in "Press." In that spirit, her possibly preplanned arrest may be a f**k-you to the criminal justice system, to white male-led hegemonies, and to the media at large. But it's not an ode to politically correct liberals, either, not exactly a feminist anthem. Ultimately, it's a battle cry, a declaration of independence at a distorted and violent moment in American history The point is clear: Cardi B isn't going to stop wreaking havoc, and we're not going to stop watching.

MUSIC

Cardi B and Offset Reference Kim K and Beyoncé in Steamy New Video “Clout”

In their newest release, hip hop's stormiest couple takes down their haters and copycats while relishing in their own infamy.

MediaPunch/Shutterstock

Cardi B and Offset are probably most famous for their tumultuous relationship, but they're also pretty good at collaborating musically.

Their newest video, "Clout," is kitschy opulence at its finest. It features Offset at a neon yellow piano wearing a hockey mask alongside shots of the couple clad in leather and looking spectacular in a chamber of mirrors. Ultimately it's a no-holds-barred tribute to the electric draw and absurdity of money and fame.

Lyrically, the song is loaded with references to pop culture's most widely discussed icons; Kim Kardashian, Beyoncé, Kanye West, and Elvis are just some of the names that crop up in Offset's verses. Cardi B mentions Destiny's Child and oddly, Oscar the Grouch, but mostly focuses on the Internet's culture of defamation. "They using my name for clickbait," she sings, calling out all her wannabes and copycats in her characteristically effortless bars. "Saying anything to get a response."

Ultimately "Clout" takes both a critical look at the harsh competition and desperation that defines the come-up in this day and age—while also pandering to everything necessary to achieve that fame. "Do anything for clout," Cardi B spits while gyrating on her husband's lap in a very NSFW sequence and addressing the camera from within a hill of lemons. Aesthetically, the video is all 90's Busta Rhymes-style block colors; sonically it's surprisingly restrained, allowing all the focus to remain on the stars themselves.

"Clout" is Cardi B and Offset's fifth collaboration, their first since Lil Yachty's "Who Want the Smoke?" Watch it below:

Offset - Clout feat. Cardi B (Official Music Video)www.youtube.com

Cardi B

David Fisher/Shutterstock

Everyone can breathe a sigh of relief: hip-hop's most dramatic couple is back together.

Sources have confirmed to TMZ that Cardi B and husband Offset are not getting a divorce after all. According to TMZ, "Cardi's returning to the Atlanta home they shared before the breakup. We're told this is the first time she's been back to stay there with Offset and Kulture since December."

Prior to the news of the reunion, fans had already begun to suspect a reconciliation was on the way after Cardi posted "I wanna go home" over a picture of Offset and daughter Kulture on her Instagram story.

While sources say the couple is definitively back together, there are reportedly a few ground rules in place to prevent recurrences of Offset's unfaithful behavior. The Migos rapper has changed his phone number and is only using it for business and communicating with Cardi. He's also abiding by a "no groupies" rule, particularly this weekend at the Super Bowl where no female fans will be allowed near him.

He has a lot to prove to his wife after his infidelities went public in late 2018. While there were many alleged incidents of Offset being unfaithful, the incident that likely drove Cardi B to end the relationship was the leaked text messages between Offset and rapper Summer Bunni, in which Offset seemed to be attempting to plan a threesome with her and Cuban Doll. But Offset didn't take the break up well, attempting to win Cardi back multiple times, even going so far as to interrupt her concert to apologize, efforts that seem to have now paid off.

Whether the events surrounding the split was a publicity stunt for Offset's upcoming album or a genuine rift, it looks like baby Kulture has both her parents under one roof once again.


Brooke Ivey Johnson is a Brooklyn based writer, playwright, and human woman. To read more of her work visit her blog or follow her twitter @BrookeIJohnson.


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Cardi B

Photo by David Fisher (Shutterstock)

As you probably already know, Offset and Cardi B recently split after rumors of the Migos rapper's infidelities went public.

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The rapper has been getting a lot of hate on social media since his split with Cardi B.

Cardi B

Photo by David Fisher (Shutterstock)
It's notoriously difficult to keep a relationship going when one-half of the couple is pretty publicly sleeping with strippers. Thus, Cardi B announced her split with Migos rapper, Offset, last week in an Instagram video.
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Frontpage Popular News

Cardi B is Already Married!

She and Offset Tied the Knot Last September...Where Were Our Invitations?

They did.

She may not have been able to keep her pregnancy a secret for long (bump and all), but rapper Cardi B was able to keep her marriage to Offset under wraps until just recently. TMZ reported the couple wed in Fulton County, GA on Sept. 20, 2017 meaning they were already hitched when he "proposed" to her publicly during a Philly concert.

The two sure put on a show, but little did the crowd know they had already said "I do" in a simple, no-frills ceremony to solidify their status. Cardi told inquiring minds, "There are so many moments that I share with the world and then there are moments that I want to keep for myself! Getting married was one of those moments! Our relationship was so new breaking up and making up and we had a lot of growing up to do but we was so in love we didn't want to lose each other. I said I do, with no dress no makeup and no ring! I appreciate and love my husband so much for still wanting for me to have that special moment that every girl dreams of when he got down on his knee and put a ring on my finger and he did that for me!!" As Beyoncé would say, "he liked it…so he put a ring on it."

So good for them. Marriage in showbiz surely isn't easy, and with a little one on the way, things are about to get even more complicated. But Cardi B isn't your average "famous type" and Offset seems sincerely smitten. He even referred to Cardi B as his "wife" during an acceptance speech at the BET Awards. The cat was out of the bag but Cardi B didn't seem to mind, writing, "Well now since you lil [nosy] f—s know at least ya can stop saying I had a baby out of wedlock." Truer words have never been spoken.

Congrats to the couple. May their marriage be everlasting, their baby be born healthy, and their lives continue to be successful. And no more secrets, OK?


Melissa A. Kay is a New York-based writer, editor, and content strategist. Follow her work on Popdust as well as sites including TopDust, Chase Bank, P&G, Understood.org, The Richest, GearBrain, The Journiest, Bella, TrueSelf, Better Homes & Gardens, AMC Daycare, and more.


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