Millennials Are Drinking So Much Wine They’re Changing How It’s Sold

Posted on 08/21/2014 at 2:31 PM

Related To: News

We all love wine. In fact, Popdust editors sip wine almost every day in our lively office. The wine isn’t always the greatest since the liquor store between Park and Madison isn’t exactly run by sommeliers, but after one of our editors came across an article on Huff Post about a wine site that sends customized shipments to its members, we started receiving bottles tailored to match our taste preferences. The service keeps our taste buds pleased, and the content on Popdust particularly stimulating.

Tasting Room by Lot18, the fastest growing wine club in the nation, is changing the way wine is sold. The innovative service, which has proven to be a big hit among the millennial generation (including us Popdust Peeps), provides access to more fine wines, educates us about the wines we’ll like best, and only sends us the wines they know we’ll enjoy— which we greatly appreciate.

To discover which wines were best suited for our team, Tasting Room sent over mini tasting-size bottles of wine for us to sip and rate, which is where the fun began. We suggest you make a night (or workday) of it too. After receiving your tasting kit, log on to the site to take the survey that pits the wines against one another. Based on your ratings, Tasting Room’s algorithm makes informed wine selections for you. You can also rate subsequent shipments so Tasting Room becomes smarter over time. Plus, every bottle comes with a satisfaction guarantee so if you ever receive a bottle that doesn’t match your preferences, they’ll replace it or issue you a credit with which you can purchase another bottle from the extensive (and yummy) collection on their website.

Tasting Room’s algorithm also creates your Wine Profile, which describes which varieties, characteristics and flavors you’ll like best in both red and white categories, i.e. “Big Red” and “Class Act”, and the foods with which they pair well. After tasting a broad selection of wines on their site (perhaps one too many each Friday afternoon), Popdust recommends Tasting Room without hesitation.

Update: The awesome team at Tasting Room is extending a special offer to our readers. Follow this link to receive your wine tasting kit for only $6.95 ($33 in savings)!

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