Millennials Are Drinking So Much Wine They’re Changing How It’s Sold

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Posted on 07/23/2014 at 2:11 PM

Related To: News, Sponsored

We all love wine. In fact, Popdust editors collectively drink about a case a day in our lively office. But finding the best wine isn’t easy. The liquor stores nearby have limited us to only a small selection, and we end up spending on bottles that are not always our cup of tea. But we discovered a wine site that sends customized wine shipments right to our office, which keeps our taste buds pleased and the content on our site particularly stimulating!

Tasting Room, the fastest growing wine club in the nation, is changing the way wine is sold. The innovative service, which has proven to be a big hit among the millennial generation including us Popdust Peeps, provides access to more fine wines, educates us about the wines we’ll like best, and only sends us the wines they know we’ll enjoy— which we greatly appreciate.

To discover which wines were best suited for the team, Tasting Room sent us mini tasting-size bottles of wine for us to sip and rate. And this is where the fun began— we suggest you make a night of it too. After receiving the tasting kit, log on to the site to take the survey that pits the wines against one another. Based on your ratings, Tasting Room’s algorithm makes informed wine selections for you. You can also rate subsequent shipments so Tasting Room becomes smarter over time. Plus, every bottle they ship to you comes with a satisfaction guarantee so if you ever receive a bottle that doesn’t match your preferences, they’ll replace it or issue you a credit with which you can purchase another bottle from the extensive (and yummy) collection on their website.

Tasting Room’s algorithm also creates your Wine Profile, which describes to you which varieties, characteristics and flavors you’ll like best, in both red and white categories, and the foods with which they pair well. Having tasted a broad sampling of wines on the site (perhaps one too many each Friday afternoon), Popdust recommends Tasting Room without hesitation.

Update: the awesome team at Tasting Room is extending a special discount to our readers. Follow this link to get your wine tasting kit for just $6.95 (instead of $9.95)!

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