Gone are the bright-eyed girls who first shyly walked across The X-Factor stage as solo singers and gone are the bubblegum pop divas of the Better Together EP. No, Fifth Harmony have evolved into confident, poised and powerful young women. In the group’s brand new “BO$$” music video (directed by Fatima Robinson), the lovely ladies – Ally Brooke, Camila Cabello, Normani Hamilton, Dinah Hansen and Lauren Jauregui – have their work cut out for them. In the groovy, stylistic clip, they dance out their boy troubles in elegantly scanty outfits, even taking to a mock runway photo shoot at one point.
If they set out to prove a point, 5H certainly hit it out of the park with this one. As the lyrics describe, they take the reigns from their male counterparts, ultimately winning an arm wrestling contest, too. “Boy, I think you know who run this house,” they tease on the song’s infectious hook. Work, bitch!
As Popdust reported yesterday, “BO$$,” the lead sampling from the group’s upcoming debut full-length, held steady in the Top 10 at iTunes a full 24 hours after the release. As of this posting, the song sits at No. 12.
Grab a copy of the song on iTunes now!
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