Girls’ Generation can now add another high-profile brand to their fat portfolio of big bucks endorsement deals, with two of the group’s top stars, Sooyoung and Seohyun, selected as the “new muses” for Tommy Hilfiger Denim in Korea.
The “I Got a Boy” beauties are featured in the March issue of CeCi magazine modelling the label’s latest line in a chic photo spread. Sooyoung flaunts a sexy style in the shoot by baring her midriff, while Seohyun, the youngest member of Girls’ Generation, is dressed more conservatively.
The pair follow in the footsteps of Wonder Girls’ star, Sohee, who has been representing Tommy Hilfiger since last year. It’s still unclear if Sooyoung and Seohyun are replacing Sohee (who is also now endorsing Reebok), or if they’ll all represent the label together.
In addition to Tommy Hilfiger, other major brands that Girls’ Generation have plugged across Asia include G-Star Raw, Cartier, Christian Dior, Lipton, Intel, Domino’s Pizza, Samsung, Nintendo, Biotherm, Casio, and Hyundai Motors. As a group, they’re the biggest brand endorsers in Korea. It’s not hard to see why, is it?