Nu’est Finally Ditch The Dance-Pop For Clingy Comeback Single “Hello”
Posted by Newson 02/13/2013 at 4:30 AM
Along with BtoB and A-JAX, Pledis Entertainment’s NU’EST were one of the most highly-hyped boy bands to debut last year. But despite all the buzz, all three failed to make much of an impact on the charts, while B.A.P and EXO-K went on to become the two biggest rookie boy bands of 2012. It’s not hard to see why NU’EST didn’t take off. They’ve got the looks and the moves, but their music was utterly indistinguishable dance-pop, and in a market as overcrowded as the K-pop one, individuality is imperative to success for new artists. After a short break, the boys are back with their second mini-album, Hello, and a new sound that Pledis is obviously hoping will pay off so NU’EST don’t turn into the next Gangkiz.
Title track and lead single, “Hello,” is midtempo acoustic ballad that’s miles ahead of the group’s previous efforts. While this sound isn’t exactly original in K-pop, it’s more refreshing to hear a nice, relatively innocuous acoustic cut than the kind of generic dance-pop ditties that Korean boy bands are always churning out.
Lyrically, NU’EST are moaning about their girlfriend not answering her phone, which leads them to search the streets for her even though they know she’s stepping out behind their backs. Clingy, much? Most grown women would feed smothered after just one spin of “Hello,” but the NU’EST fangirls will undoubtedly think that their oppas extreme efforts to keep tabs on their girlfriends is romantic and aww-worthy.
Note to NU’EST: calling your old lady up every five seconds to know where she is will only make her resent you, which will in turn lead to infidelity. Next time, give a chick some space.
Check Us Out On
Login to receive the latest pop music news and exclusive offers from Popdust!
The girls talk about foods they hate and boys they love, complete with a dead-impression of an angry New Yorker.
Girls Generation pulled in nearly eight million votes in the finals of our tournament to decide Today's Greatest Girl Group.
Prince brought the rock to close out the show.
This was a song that happened. Lapdance included, natch.
Why does Will.i.am want to be a robot so badly?
You didn't think you were getting away with just ONE Pitbull performance, did you?
As an apology for the Grammys, the Billboard awards let Miguel do whatever he wanted.
Pitbull, Christina and A-Ha: Professional moment feelers.
No scandals this time for Bieber!
It feels like one of those nights at the Billboard Music Awards.
The duo fed off the crowd's energy to put in a classic performance.
The song of the summer?
Selena gives another Bollywood-indebted performance of her Eastern-tinged top ten hit.
Bruno kicked off the Billboard Music Awards with this Unorthodox Jukebox cut.