Posted by Andrew Unterberger on 01/06/2013 at 10:40 AM News

The Popdust Files: 2 Chainz, french montana, P.A.P.I., Pusha T, tadow

You’ve probably heard the word “Tadow” used a couple times in hip-hop over the years—E-40′s “Tell Me When to Go” comes to mind as a prominent example—but now, there’s a decent chance it’s gonna be shoved in your face like never before. P.A.P.I., the rapper formerly known as N.O.R.E., is back with a song named after the onomatopoeic phrase, featuring esteemed guest rappers 2 Chainz, Pusha T and French Montana. The latter is responsible for the song’s hook, and uses the phrase about 15 times per chorus. To wit:

My ni—as go tadow
Her ass like tadow
My money like tadow
My car like tadow
Bling, tadow
Bling, tadow
Rat-a-tat-tat-tat-tat-tadow

And so forth. Super repetitiveness with distinctive phrases has worked over the years for the likes of “Racks on racks on racks” and “AT THE SAME DAMN TIME!,” so the excessive use of “Tadow” here isn’t necessarily a bad thing, but the song seems pretty uninspiring besides that, with none of the rappers making a huge impression and the twinkling hook falling a bit flat. Still, songs like this have a way of worming their way into your subconscious, so ask us about it again in three months when the song has somehow become this year’s “Bandz a Make Her Dance.”