Why Scooter Braun Should Think Twice About Sprinkling His Stardust on HyunA

HyunA Ice Cream MV

Posted by on 11/21/2012 at 10:06 AM News

The Popdust Files: 2ne1, 4Minute, bigbang, britney spears, girls' generation, hyuna, K-pop, katy perry, ke$ha, PSY, rihanna, scooter braun

To say that Scooter Braun has had a huge year would be a severe understatement. In the past 12 months, the 31-year-old talent manager has successfully launched pop stars The Wanted, Carly Rae Jepsen, and PSY to the top of the charts in the States, and continued to oversee the career of a little guy named Justin Bieber. Now he’s got his sights set on Korean sexpot HyunA, with the K-popper’s record label confirming that the pair are planning to meet up in L.A. while HyunA is in town to shoot a car commercial.

It’s easy to see why Braun would be interested in HyunA. Besides her obvious good looks and sex appeal, the 20-year-old is one of the biggest names in K-pop, racking up hits as both a solo artist and as one fifth of the techno-heavy girl group, 4minute. She’s also a minor viral star—the music videos for her four solo singles, “Bubble Pop,” “Ice Cream,” “Trouble Maker,” and “Change,” have a combined total of more than 100 million views, while her remix of PSY’s “Gangnam Style,” “Oppa Just My Style,” is currently at 156 million views.

Unleashing the Korean pop princess on America certainly looks good on paper, and believe us—we seriously love us some HyunA here at Popdust—but there’s a few things that Scooter Braun should really consider before he thinks about bringing the songstress to the States.

1. HyunA Can’t Speak English
One of the reasons for PSY’s global success is his ability to converse in English. He learned the language while studying in Boston back in the nineties, so when “Gangnam Style” started to take off, PSY oppa had no problem chatting up Britney Spears or the ladies from The View. But HyunA, like most K-pop stars, only knows the basics of the language, leaving her unable to participate in any English interviews without a translator waiting in the wings. Looking pretty and twerkin’ your booty will only get you so far—eventually you need to show a little personality, and HyunA’s incredibly charming one won’t be able to shine through if she can’t hold a proper conversation.

2. HyunA Needs to Step it Up on Stage
HyunA isn’t what you’d call a bad performer by any means, but her skill on stage relies largely on looking sexy, executing sexy choreography in a sexy manner, and sexy miming to a sexy backing track. Sure, she’s a slicker dancer than Rihanna, Ke$ha, Britney, and Katy, but so is every other K-pop star under the sun. If you look at performances from the other K-poppers that have touched down in the States lately—PSY’s rowdy horseplay, Girls’ Generation’s flawless live vocals, and the pure energy of BIGBANG and 2NE1—HyunA simply can’t compare, so any live showing she gives won’t be able to wow people in the same way that many other K-pop stars could.

http://www.youtube.com/watch?v=LhBluh09yNI

3. The Whole 4minute Thing
This last reason is pretty selfish. Actually, it’s very selfish, but we can’t help it—we love 4minute. It’s been over seven months since the group released their last single, the amazing sax-driven club anthem “Volume Up,” and with HyunA working on her solo career in the States and 4minute’s label focusing lots of attention on their bubbly new girl group, A Pink, we can totally see 4minute getting left behind. On the bright side, we might finally see the launch of the long talked about 4minute sub-unit, Double Yoon, but it’s just not the same as having all the girls together.

Do you want to see HyunA in the States, and more importantly, do you think she has what it takes to make it? Or would you just rather hold out for Girls’ Generation and 2NE1? Let us know what you think about K-pop crossover acts, below.

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