Director Eli Roth is best known among cinephiles for directing absurd splatterfests like Cabin Fever and the Hostel series, and bashing Nazis’ brains out with a bat in Inglourious Basterds. But Roth also apparently enjoys a fruitful side career away from all the violence and gore: He’s just directed a goofy, family-friendly music video for the artist formerly known as Snoop Dogg.
The video for “La La La,” the Diplo/Major Lazer-produced first single from Snoop’s upcoming reggae album Reincarnated, finds the former rapper chilling in a magical playplace full of children, animal costumes and claymation wonders. It’s all very Barney and Friends, even if that purple dinosaur didn’t have much in the way of scantily clad vixens or vague voodoo coffin rituals.
Check out the video below. What do you think of Snoop’s new patois?