Taylor Swift has finally found her fashion soul mate, or should we say sole mate (groan), in Keds. The adorable singer just signed a three-year deal with the iconic footwear brand and is already promoting her first collaboration. It’s a “Red” sneaker which will be released on October 22nd, the same day as her album Red.
According to WWD, the limited-edition style will be available on keds.com, taylorswift.com, nordstrom.com and journeys.com for $50.
When not dressed up for an event, Taylor tends to favor flats—making this partnership more believable than, say, Lil Jon for Dockers (not a real collaboration) or Paula Abdul for Avon (which actually happened).
The star said of the deal, “I’ve been a fan of Keds for years, because they have two of my favorite elements of great style—they’re classic and effortless…I love pairing them with vintage looks.” Keds executives said that they selected Taylor in part because she is a “super positive role model for girls.”
It’s exciting to see Taylor finally leverage some of her power as a style icon, especially with a brand that even her youngest fans can actually afford. If you want the Red Keds, go to the brand’s website to add your name to the wait list.