Drake And 2 Chainz Go Black-And-White For “No Lie”
Posted by Videoson 06/19/2012 at 12:27 PM
Let’s stop for a minute and marvel at somebody once named Tity Boi becoming arguably the most ubiquitous up-and-coming rapper in 2012–without even hiding the name completely, let alone his “family-friendly” ambitions. (It’s on his Twitter, for one.)
Now let’s stop and… well, we can’t exactly say “marvel,” but perhaps “observe” will work. Let’s stop and observe the clip for “No Lie,” featuring Drake, from 2 Chainz’ upcoming album. It’s your standard black-and-white clip, with paint dripping down walls and women, with masks and headgear and mirrors in slo-mo, and with 2 Chainz and Drake hanging out amid the ambience doing not much of anything.
The most surprising thing here is that it’s by Director X, whose credits (as Marc Hogan points out at SPIN) include Drake’s “HYFR,” one of the year’s most inventive videos. Maybe it’d muddle the messages too much to juxtapose kids dancing playfully with models dancing Playboy-fully. Maybe he needed a titillating breather. (A heavy-breather, you might say.) Maybe we’re just sick of these self-consciously arty fifty-shades-of-greyscale videos. Maybe you could watch Adorn after this?
Check Us Out On
Login to receive the latest pop music news and exclusive offers from Popdust!
Or she bumped heads with Katy Perry.
We give the Robots' latest opus a song-by-song breakdown, separating the filler from the future dancefloor classics.
An interstellar transmission appropriately closes out Daft Punk's fourth LP.
An unexpectedly awesome collaboration with psychedelic rock hero Panda Bear provides an album highlight.
Steely Dan meets Phoenix on this uncharacteristic Todd Edwards collaboration.
A cinematic end to the second act of "Random Access Memories."
Lil' Biggie is cute in a biggie way.
A sweeping intro and a familiar bass line, but not much else to this "Random Access Memories" ballad.
The Daft Punk and Pharrell song you already know and love.
Beyonce still wants you to worship her, but she's more polite about it this time.
You have to hear this one to believe it.
The first of Pharrell's two sublime guest appearances on "Random Access Memories."
Julian Casbalancas of the Strokes makes a guest appearance that would've been inconceivable a decade ago.
The Robots get deep with the crooning on this "Random Access Memories" ballad.
One of Daft Punk's biggest influences stops by to tell his life story on this "Random Access Memories" track.