Watch "Paris" Being Used In A French Campaign Ad
Posted by Videoson 04/22/2012 at 12:43 PM
The point of Jay-Z and Kanye West’s “Paris” is essentially “All this is really happening to us. How is all this even happening to us? The culture’s stacked against any of this happening to us, and yet it is. Cool.” Having the song be used for an actual French campaign ad must be even more surreal then, right? The video depicts Francois Hollande, who’s challenging incumbent Nicolas Sarkozy, visiting the French suburbs; it’s more of a viral campaign ad than something official, it’s pretty clearly targeting younger voters, and there’s something almost perfect about France picking up this particular track. (It does mean, though, that we’re due for even more hand-wringing about the song mentioning brands or whatever, so maybe “perfect” is the wrong word.)
(If the political aspect interests you more than the Throne, here’s a decent primer. You could watch the ad, too, but it’s in French. We’re just saying.)
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