What Was That Crazy Commercial That Chipotle Just Aired?

willie-nelson-chipotle-ad
Posted on 02/12/2012 at 9:27 PM

The Popdust Files: chipotle, coldplay, Commercials, rolling in the grammys, the scientist, Willie Nelson

For their first-ever televised commercial, you know fast-food burrito restaurant Chipotle had to go big, and indeed they did—the entirety of their two-minute commercial released to the internet about a half-year ago played during a break at the Grammys. The animated spot, which shows a farmer having a personal crisis over the industiralization of his farm, then deciding to do the right thing and go green and natural and whatnot, is soundtracked by a Willie Nelson cover of Coldplay’s “The Scientist,” which somehow even sounds starker and more gut-wrenching than the original. Eat your heart out, Qdoba.

Check it out below, and remember: As sexy a name as “carnitas” is, sometimes it’s still best to just go with good ol’ steak.

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