Katy Perry Really Is Profitable, Apparently

katy-perry-story

Posted by on 01/20/2012 at 3:24 PM News

The Popdust Files: katy perry, npr, teenage dream

Words to send glee or chills down your spine, courtesy of NPR: “EMI needs a whole roster of Katy Perrys.”

They’re not talking about Katy Perry’s music, to your dismay/relief; they’re talking about her profitability. You might have heard some things about the record industry being in a spot of financial trouble–years’ worth of spots, more precisely. You might also have heard some things about pop music costing lots of money–from NPR, that is, after they crunched the numbers for Rihanna’s “Man Down” and, in the process, forever associated Rihanna in the minds of music writers with exorbitant costs when almost every star incurs similar costs. Katy Perry, NPR’s latest subject, is one of them. Here’s her math: $4 million in estimated expenses for Teenage Dream (the label wouldn’t tell NPR, and it kind of seems like they weren’t quite sure); $8 million made off the album solely from U.S. music sales. Not bad! All estimates, of course, but nevertheless, not bad.

Some other tidbits:

- Dr. Luke and Max Martin charge 100 grand per song. You would think this would become unsustainable for the labels soon, but apparently not.

- A reminder of those Katy Perry paintings! One of these is hanging on the wall of at least one program director, which may or may not be the label-exec version of a Baywatch poster. She said the painting was her way to console her should CDs go extinct, despite her career being one of the increasingly few profitable endeavors postponing that. That Katy Perry, always hedging her bets.

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