It’s been a good year for LMFAO in 2011—in all likelihood, the best that they can reasonably expect to have in their careers. Hard to blame the guys for making the most of their allotted time, then. While still owning commercial breaks at sporting events through the hamster-and-robot dance to “Party Rock Anthem” that Kia evidently thinks will help them sell cars, LMFAO now also appear themselves in a new Budweiser commercial, counting down the Twelve Gifts of the First Day of the NBA Season with co-stars Luke Wilson, Emmanuelle Chriqui (Sloan from Entourage), Dallas Mavericks owner Mark Cuban, NBA announcer Steve Kerr, the Chicago Bulls cheerleaders and Go, the Phoenix Suns Gorilla.
Simply put, the commercial is a disaster. None of it is particularly funny or clever, with the possible exception of “Five Gold Rings” giving Steve Kerr an opportunity to show off the hardware he collected with the Bulls and Spurs, and the whole thing is oddly unmusical—why bother even having Luke Wilson show up if he refuses to do more than talk auto-tunedly? The most frustrating thing about it, though, is undoubtedly that the song skips the number seven for no obvious reason—maybe Budweiser decided to do that because they thought it’d make you keep watching the commercial every time it was on TV to make sure that they did in fact skip the number. (It does, damn them.)
Great commercial, guys. Hope you got Emmanuelle Chriqui’s number out of it, anyway. (Or Cuban’s, at least. Dude has stories.)