One more entry for the “videos that shamelessly parody pop culture” dossier: British group Kaiser Chiefs’ video for “Kinda Girl You Are,” which manages to get Lady Gaga, Beyonce and Britney Spears! Lookalikes all, but it’s a cool concept to imagine being real. Faux-Britney has tiger-print dice in the mirror and walks around pouting. Faux-Beyonce wears a lot of sequins and laughs even more. Faux-Gaga still has her hair hairbow from years ago and wears chaps for some reason. Together, they dance around cars, cavort in shopping carts, play-kiss dazed guys and stroll around town like the badass supergroup they aren’t in real life–at least until they fight, flee and eat takeout. It’s played about as seriously as you’re expecting from that description.
Put another way, this is the “Telephone” video with 50% more stars, 50% less crime, 150% more vague creepiness when paired with the lyrics, but most pertinently, 200% more potential to go viral among people who probably hadn’t heard of or cared about the Kaiser Chiefs before. Well played. Now let’s not kid ourselves about who’s rescuing whom.