The plot of Jessie J’s video for U.S. single “Domino,” summarized: Jessie J goes on tour. Jessie J occupies a throne. Jessie J goes on tour some more. We’re in New York all of a sudden, which we know because a sign says “Times Square.” Jessie J wears purple while waving to a few people. Jessie J sings into various microphones. We could go on, but you probably get the idea by now: “Domino” could be a top-five entry on our list a few months back of least eventful music videos, probably next to Lil Wayne’s video for “A Milli,” with which it shares the same basic plot (tour footage, not much else.)
To be fair, the video calls itself a “LIVE Montage,” not an “Official Video,” so there’s the outside chance something greater will come later. And we have learned that Jessie J has a fixation here on the color purple. Aha! That’s what’ll give her the traction in the States that “Domino” so far hasn’t! Add purple hair dye, and her status here is secure.