Kids Sing “Empire State Of Mind” In State Farm’s 9/11 Ad
Posted by Videoson 09/12/2011 at 3:23 PM
In case you missed it over the weekend, here’s a look at the State Farm commercial feature a chorus of kids singing “Empire State of Mind,” as directed by Brooklyn’s own Spike Lee. With a multitude of 9/11 related content on basically every channel, the insurance company’s ad either had you reaching for the tissues, or anxiously diverting your attention to updated football scores. Predictably, we fell towards the former. We already recommended giving the Jay-Z and Alicia Keys original a few plays over the weekend for those looking to get sentimental about our fair city, but even if you’re still suffering concrete jungle fatigue, or simply associate the song with the New York Yankees’ 2009 World Series win (haters!), Lee’s clip hits on just about everything contained within the patented How To Cry checklist—cute kids, sweeping, gorgeous shots of New York, choked up men in uniform hugging little children, etc.—proving that two years might just be enough time for overplayed songs to be cool again, barring the right circumstances. If you haven’t reached your 9/11 music-related quota, give the ad another shot, below.
Check Us Out On
The Beyonce of 2NE1 prepares to spread her wings and slay.
What's your favorite song by the Divine Nine?
The boys get a bonus. How will they use it?
Like a Rolling Stone? Try Like a FOX!
A famous woman expressed her opinion. A famous man threatened to beat her for it. She apologized.
Saying "sh*t" twice was not the weirdest thing that happened.
Smacking famous pop stars has not proved an effective way to get people to like you, Keef!
Cue celebratory chicken dance!
Do you know the secret history of "Heart Attack"?
They were meant for fame, and fame was meant for them...
By going public, Jolie has brought widespread attention to an issue that does have controversial elements.
What does success mean for Beyonce?
They better not be playin' games with our hearts.
This man is dressed like Psy, but he is not Psy.
That Lee Hyori reign just won't let up!