MTV is celebrating 30 years on the air today, but while you are watching repeats of The Real World: Boston and Remote Control before praying to your vintage poster of Dan Cortese, not everyone in the music industry is looking to toast the makers of Music Television. Bon Iver frontman Justin Vernon, for one, is certainly not going to participate in such a horrible waste of time (for a number of serious political reasons, natch). Refusing to hide his feelings any longer, Vernon wrote about the subject on the band’s official website today:
I could easily just say ‘fuck mtv” and give sound reasoning… But fuck it, what Ani Difranco sang is what I think: open fire on hollywood open fire on MTV open fire on NBC and CBS and ABC open fire on the NRA and all the lies they told us along the way open fire on each weapons manufacturer while he’s giving head to some republician senator
That’s a lot to unpack, but we think what he’s getting to is that he doesn’t care too much for a conglomerate that has managed to popularize music videos (and then abandon any coverage of them) and introduce us to a human being known as The Situation in three short decades. We’re dying to know his thoughts on the return of ’90s Nickelodeon. We all fight battles, and it looks like this Vernon has chosen this one for at least the next week or so. Godspeed, good sir. Now back to watching hours of the MTV 30 retrospective.