After the announcement of Britney Spears’ tour this morning and the subsequent announcement that Enrique Iglesias would not be co-headlining the jaunt (which itself was followed by the just-in news that, actually, he might rejoin the tour after all), headlines about the shows’ pricing started to creep up on your more news-desperate sites out there. “It’s so high!” these headlines, for the most part, whined. This impression seemed to come from a cursory look at the Live Nation site, which offered details on one show that was set to go on sale this Saturday and a bunch of “no dates available” listings:
Click through to the listing for the Nassau Coliseum show—the only specific date with data in the Ticketmaster system as of 4:30 p.m. Tuesday—and you’ll see that, yes, ticket prices did seem somewhat high for a mostly mimed show by a somewhat listless dancer. They ranged from $96 to $346.50—and with service fees, they’re $115.05 to $372.75. But there’s no further breakdown of those prices; you don’t know whether that super-spendy ticket is for one of those flossy packages that includes things like meet & greets with the dancers (but not Britney) and other goodies, a la those offered on the Circus tour two years ago. For a point of comparison, the Rihanna show at Nassau Coliseum has tickets priced between $36.35 and $118.35, with VIP packages costing $400 and $500 a pop. (The extra $100 gets you a meeting with Rihanna, which will, sadly, probably not happen with Brit Brit.)
We called the Nassau Coliseum box office to see if the prices on the Ticketmaster site were, in fact, set in stone. The nice woman who answered the phone told us that, no, there hadn’t been any official announcements as far as pricing yet. Which is understandable, given that the whole scope of the tour might radically change thanks to the last-minute negotiations currently ensuing between the Spears and Iglesias camps, and the fact that tickets are still a few days away from going on sale, and so on.
So how much will the tickets be? It’s hard to say, although given recent trends in the economy that directly relate to concert attendance and pricing (not to mention the lackluster nosebleed-seat options at Nassau Coliseum), the lowest price available probably will be less than $96. Whether or not the online outlets that bemoaned the high prices of tickets on Long Island will reverse their stances and apologize for their complaining remains to be seen—at least, until they have to grovel to Britney’s publicist in order to get on their local show’s guest list.