He Can Ball, But Justin Bieber’s “Never Say Never” Plunges at Box Office

Justin Bieber
Posted on 02/19/2011 at 4:18 PM

Related To: News

The Popdust Files: justin bieber, never say never

After his controversial comments about abortion and violent death on CSI, this was a not a great week for Justin Bieber. It just got worse: Box-office grosses of his documentary Never Say Never crashed by 69%, dropping to an estimated $14 million for the holiday weekend. (Audience demographics during its first three days in theaters: 84% female, 67% 25-and-under.) Vertiginous falls in ticket sales are actually common for concert movies, which explains why Paramount has been contemplating a director’s cut; Never Say Never (Again) could be rushed into digital projectors as early as next weekend, though probably not with that made-up title. Bieber Nation does have one reason to celebrate: Their president-for-life just became the 2011 NBA All-Star Celebrity Game MVP!

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